DUBAI PHOTO EXHIBITION

OVERVIEW

Held under the patronage of His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, the Crown Prince of Dubai, and organised by the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Award (HIPA), Dubai Photo Exhibition was held at Dubai’s Design District (d3) from 16 -18th March 2016.

The exhibition showcased 129 photographers from 23 countries to form one of the largest photography exhibitions ever staged. North55 developed the brand strategy, identity, and an extensive marketing and advertising campaign across print, outdoor and online.

The campaign successfully established Dubai Photo Exhibition as a key event in the worldwide art calendar, maximised awareness of the exhibition to drive registration and attendance, and reinforced Dubai’s 2015 strategic plan to promote Dubai as a hub for local and international photography.

SCOPE

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