Small Box. Big Difference.
Formerly known as the Shoebox Appeal the appeal was re-named and re-branded by North55 back in 2011. Since then, each and every year we’ve been proud supporters of the Box Appeal which aims to give essential items to everyday workers less fortunate than us. This year the Carlson Rezidor Hotel Group aims to collect more than 20,000 boxes through its Radisson Blu and Park Inn by Radisson Hotels in the UAE. Some of which we’ll be certainly contributing towards.
The Box Appeal is a charity initiative run by the Carlson Rezidor Hotel Group.
Fatima Bint Mubarak Ladies Open
On the eve of the second Fatima Bint Mubarak Ladies Open, we’d like to wish the best of luck to all those involved in the next four days of groundbreaking golf. We’re delighted to see a home-grown tournament, for which we designed a striking brand identity and collateral, continue to go from strength-to-strength.
To see our work for FBMLO, take a look here.
An interesting morning spent at the Jumeirah Beach Hotel for a colour seminar hosted by Pantone. So many colours, so many tones but the colour of the year for 2017 as chosen by Pantone is Greenery, “a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew”.
Learn more about the benefits of Greenery here.
FIFA Club World Cup – UAE 2017
We were excited by the recent announcement of yet another major sporting event coming to the UAE, with The FIFA Club World Cup set to be staged in Abu Dhabi and Al Ain later this year, and again in 2018. At the time of writing, there’s a good chance that we’ll be seeing Ronaldo and Real Madrid defending the title they won last year in Japan.
Needless to say, we were also pretty excited with being selected by FIFA to develop the above-the-line advertising, online and ambient material, and messaging strategy for the tournament too, and are extremely happy with the finished product.
Creative Masters golf day
Another great day out at the 2017 Dubai Creative Masters Golf Day. It’s always a great opportunity to catch up with our industry peers, and mercilessly thrash them over eighteen holes…
Asian Cup Identity
In 2019, the UAE will welcome the world to watch the AFC Asian Cup in Abu Dhabi. Fronting the competition will be a bold new identy inspired by 1,000 years of Islamic art and by the national colours of the UAE. The new identity, designed here at North55, was warmly received when it was recently unveiled to an audience of international sporting press and football industry figures.
A really wild shoot
A great day today on the photoshoot for Emaar’s newest attraction to be launched soon.
View the project
A nice bit of foiling
Bespoke box packaging for one of our clients PA Consulting. A good, quality paper stock offset with some lovely red foiling really makes these boxes stand out.