Bvlgari Hotels & Resorts

OVERVIEW

A little gem of a job in every sense, this brief from ultra-luxury hotel brand BVLGARI has us developing a fun mascot and identity for their Dubai resort’s Little Gems Club. Drawing inspiration from the jeweller’s “Serpenti” collection, we designed and developed a charming cartoon snake character to act as the club’s figurehead, extending him across a range of colourful collateral and brand touchpoints.