Located at One&Only Royal Mirage, DRIFT is a private beach club centred around a stunning infinity pool, set on a kilometre-long stretch of prime beachfront with panoramic views of Palm Island Bay and Dubai’s iconic skyline.

North55 created the brand strategy, positioning, naming and identity for DRIFT, and then developed all of the brand collateral both on and offline to support the launch.

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  • Identity Design
  • Print Collateral
  • Brand Application
  • Print & Online Advertising
  • Environmental Design
  • Website Design & Development