FIFA Club World Cup

OVERVIEW

Following a multi-agency international pitch, we recently scored the opportunity to promote the world's greatest football teams, who'll be competing on a altogether different type of pitch for the FIFA Club World Cup 2017. Coming to the UAE this December (and again next year) the tournament sees the winning clubs from the six continental conferences battling it out for the title of Club World Champion. 

Using the existing identity, we developed an advertising campaign concept and messaging strategy aimed at fans both home and away, as well designing and building the tournament launch website.

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