Small Box. Big Difference.

Formerly known as the Shoebox Appeal the appeal was re-named and re-branded by North55 back in 2011. Since then, each and every year we've been proud supporters of the Box Appeal which aims to give essential items to everyday workers less fortunate than us. This year the Carlson Rezidor Hotel Group aims to collect more than 20,000 boxes through its Radisson Blu and Park Inn by Radisson Hotels in the UAE. Some of which we'll be certainly contributing towards.

The Box Appeal is a charity initiative run by the Carlson Rezidor Hotel Group.