Drift
Dubai, UAE
Nestled in the One&Only Royal Mirage, Dubai's most stylish beachclub.
Capturing the rhythm of the coast through a timeless visual identity.
Inspired by the concept of ‘Drifting in Time’, North55 created an elegant identity rooted in the beach club’s natural surroundings. Sea-inspired tones, driftwood patterns, tactile textures and copper detailing come together to create a distinctive visual language that feels sophisticated yet effortlessly connected to the coast.
