Marina Bay
Khobar, Saudi Arabia
A waterfront community in Al Khobar inspired by the energy of the sea.
Creating a distinctive brand inspired by the transformative power of water.
North55 defined the positioning and visual language for Marina Bay around ‘Ebb & Flow’ — a brand idea inspired by the contrasting qualities of water: at once calming and energising, restorative and dynamic. This duality became the foundation for a distinctive brand world that reflects the many rhythms of life at Marina Bay, from moments of tranquillity and reconnection to adventure, energy and discovery.
