W Hotels
Part of Marriott's 'Distinctive Luxury' portfolio. An iconic luxury lifestyle brand with compelling design, unexpected experiences, and highly activated spaces.
Bringing the iconic W global spirit to destinations around the world.
As W Hotels continues to evolve its distinctive take on luxury, North55 has partnered with the brand across multiple properties around the world. From defining locally relevant positioning and narratives to shaping individual guest experiences, our work brings W’s unmistakable global attitude together with the culture, energy and character of each destination.
The energy of Barcelona in perpetual motion.
Set at the point where Barcelona meets the sea, W Barcelona is shaped by the city’s vibrant energy, coastal setting and ever-changing light. North55 was brought in to define a distinctive positioning that draws together the raw energy of the sea and Barceloneta with the liberated spirit of W Hotels, creating a bold expression of the brand that feels unmistakably local.
Capturing the energy of a capital in transformation
As Riyadh enters a defining new era, W Riyadh is set to embody the city’s evolving creative spirit. North55 was appointed to shape a distinctive positioning that brings together the capital’s rich heritage and cultural momentum with the liberated spirit of W Hotels — creating a new expression of contemporary luxury for the Kingdom.
