ACTIV
Saudi Arabia
A network of urban gyms across Saudi Arabia.
Creating a bold and accessible fitness brand for a new generation.
North55 partnered with Ezdihar Sports Group to create ACTIV, an accessible fitness brand for Saudi Arabia. From naming through to a bilingual visual identity, we created a bold, energetic brand with attitude — combining dynamic typography, monochrome imagery and distinctive flashes of orange in harmony with the gym interiors.
