Alera
The First Group Hospitality
A wellness brand designed to adapt across every destination.
Creating an adaptive wellness brand designed to move with you.
North55 created ALERA, a new master wellness brand for The First Group Hospitality, designed to flex seamlessly across city hotels and resort destinations. From strategy and naming to a complete bilingual visual identity and brand toolkit, we created a scalable wellness world centred around each guest’s individual rhythm and lifestyle.
