REIF

REIF

Dubai, UAE

A modern unconventional Japanese Kushiyaki dining experience.

Japanese street food with attitude meets the flair of fine dining.

North55 partnered with chef Reif Othman to define the strategy and evolve the identity of Reif Kushiyaki. Playful, characterful and rooted in Reif’s personality and influences, the new brand balances an irreverent spirit with the premium craft of the dining experience.

Visual Identity
Art Direction
Marketing & Guest Collateral
Brand Roll-Out
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