Underdog Boxn
Dubai, UAE
A challenger boxing brand with bite, named and styled to punch above its weight.
Building a bold fitness brand with energy, attitude and edge.
North55 created the brand identity for UNDERDOGBOXN, a high-energy boutique boxing concept in Dubai Media City. Inspired by the studio’s UV lighting and the geometry of the boxing ring, we developed a bold, instantly recognisable brand that came to life across the studio, pre-opening campaign, digital touchpoints and website.
